Management team

  • Twitter
  • LinkedIn

Founded in 2012, dejamobile was founded by 3 partners who previously worked at Orange Labs. Since 2005, they have worked with the industrial ecosystem on the emergence and standardization of NFC technology. The co-founders were convinced that this technology, integrated into smartphones, would become the standard for secure transactions on mobile phones, particularly as regards of payment industry. Knowing finely the underlying technological complexity, they identified the need for service providers (banks, transport operators, merchants…) to have simple solutions, fast to implement and at an optimized cost. Dejamobile was created to meet this need.
The dejamobile project revolved around the complementary personalities and skills of its managers, who are all three mobile services specialists.

Houssem Assadi

Houssem Assadi

Co-founder and CEO

Houssem has been managing for 7 years the “Security and Trusted Transactions” R&D Department at Orange Labs, global expertise center in m-payment, contactless technologies, as well as in telecoms security. Houssem started his career at Electricité de France R&D in the area of artificial intelligence. He then joined France Telecom – Orange Group and contributed to projects related to knowledge engineering and customer relationship management. Houssem has been involved in the creation and deployment of the “Payment & Contactless” product line within the Orange Group. Graduate of ENSTA – ParisTech engineering school and holder of a Ph.D. Artificial Intelligence from Paris University, Houssem is the author of numerous scientific publications and co-inventor of several patents.

Bertrand Pladeau

Bertrand Pladeau

Co-founder and COO

Bertrand is a telecommunications engineer and has been actively involved in the growth of mobile telephony services. Bertrand has held operational positions in information system security, production engineering, service platform development and mobile portal development within the Orange Group. Working with his Orange Labs team, he explored and developed new contactless and mobile technologies and services. Graduate of Paris University and ESIEE engineering school, Bertrand is co-inventor of several patents in the field of mobile services and won the “Mobile Marketing” award at the GS1 France summer school.

Ahmad Saif

Ahmad Saif

Co-founder and CTO

Ahmad began his career as project manager at Orange Labs where he led the development and deployment of Cityzi technical architecture in Nice. That was then the first launch of a mobile payment offer in Europe. Ahmad also actively contributed in various international standardization groups such as Global Platform and the GSMA. Graduate of ENSEEIHT engineering school and holder of a Master of Science from the Georgia Institute of Technology (Atlanta, USA), Ahmad is also co-inventor of numerous patents and contributor to technical specifications in the field of mobile and contactless.

Houssem Assadi

François Enaud

Chairman of the Board

François Enaud is a graduate from Ecole Polytechnique (1978) and Ecole Des Ponts et Chaussées. He started his career at Colas and joined Steria in 1983 where he worked for large transportation and telcos companies to develop Intelligent Transport Solutions and mobile communications systems in France and abroad. In 1997, François Enaud became CEO of Steria. After having proceeded to the listing of the company on the stock exchange accelerated its international development, François decided to merge Steria with Sopra to build a new European leader in the IT services field (3,5 Beuros of revenue).
François leaves the direction of the Group SopraSteria in 2015 and creates his own structure to invest in NewTech Companies, including dejamobile. François actively contributes to their development as Senior Executive Advisor.

Bertrand Pladeau

Lorcan Burke

VP Business Development

Lorcan has a wealth of 20+ years’ experience in international sales and marketing in the financial services and telecommunications industries, and more specifically in mobile and cloud based payment.
Before joining dejamobile as VP Business Development, Lorcan was commercial director at prepaid specialist 3V and has held senior positions in companies including Ezetop and Vesta Corporation. Lorcan holds a BSc in Information Technology from Dublin City University.