dejamobile exports its technology and makes available the first contactless mobile payment solution “CIH PAY” in North Africa

01 - 02 - 2022

Press Release


Paris, January 31, 2022 – The fintech dejamobile, one of the European leaders in mobile payment solutions, is announcing the launch of the very first contactless mobile payment solution in North Africa, alongside CIH BANK, a pioneer in the digitalization of banking services in Morocco.

CIH PAY enables the bank’s customers to use their bank cards securely from their smartphones, both in Morocco and abroad. This is the first mobile payment service launched in the region.
How does it work? CIH PAY allows customers to digitize their bank card on their smartphone in order to pay in store using contactless technology. The service is activated via the CIH Bank Mobile application. This service is initially available to all Mastercard customers who have an NFC compatible Android mobile device.

As part of its omnichannel strategy, CIH PAY reinforces the payment channels set up by the Bank, in order to offer customers immediacy, security and better use of their payment means.

“We hope that CIH PAY will be adopted by most of our clients and also by merchants, as it is a payment solution that really brings ease of use, while ensuring the security of transactions,” said Lotfi Sekkat, CEO of CIH BANK.

“Tokenization brings a greater degree of freedom than the bank card. With online account opening, customers will be able to start using their card by digitizing it before picking it up from the agency. The current version of CIH Pay is an initial version that will allow us to assess the market and the reaction of our customers to this new payment method. We will continue to listen to our customers and develop CIH Pay according to their needs,” says Driss Bennouna, Deputy Managing Director in charge of Technology, Organization and Quality Services.

FrenchTech expertise exported to Africa
The dejamobile solution enabling this innovation and called ReadyToTap is certified by Visa and Mastercard and complies with the latest regulations.

Fully scalable, the application is available as a white label and can also be integrated into a third-party application. Based on NFC and tokenization technologies, dejamobile’s solution enables CIH Bank to offer a secure mobile payment service that includes a complete strong authentication module. Its customers can now pay with their smartphones in a smooth and secure manner.

“While we have been deploying this technology with French and European customers for several years now, we are pride to bring this innovation to another continent and to have the confidence of an innovative bank in terms of the digitalization of banking services. We hope that this first deployment will lead to others in North Africa, a market that is just waiting to develop” says Houssem Assadi, CEO and co-founder of dejamobile.


About dejamobile
Dejamobile is a European Fintech at the forefront of contactless payments since 2012. The company markets white label digital payment solutions that are used by major banks, issuers, acquirers, prepaid program managers and Fintechs. Its expertise in digital payments, NFC and tokenization is internationally recognized. Its solutions are deployed in more than 18 countries on 4 continents. More than 10 million applications worldwide use its solutions and technology. Based in Caen, France, Dejamobile is headed by Houssem Assadi, President and co-founder, alongside Bertrand Pladeau (COO) and Ahmad Saif (CTO). In 2021, Dejamobile will become a subsidiary of Market Pay Group, a French omnichannel payment platform, with the common ambition of building a major international payment player.


About Market Pay
Market Pay is an international and omni-channel payment plateform. In the payment industry market, it is the only French fintech that controls the entire payment chain and comes from the retail world. Market Pay supports retailers (mid-market and international brands) in the deployment of end to end innovative payment solutions. Hiding the complexity of payment, bringing the last innovation to smaller merchants and being the unique speaker for all payment issues are the three missions it takes on. Founded in 2016 with today 200 employees, Market Pay is now established in France, Belgium, Italy, Spain, Lithuania, Denmark and Brazil. In 2020, its platform supports 2.3 billion transactions, 130,000 terminals and more than 5 million cards issued for a total business volume of 29 billion euros. Market Pay is managed by Frédéric Mazurier, CEO & Isabelle Clairac, General Manager.  


A major player in the development of the Moroccan economy, CIH BANK is recognized as a universal bank operating in all banking businesses. Today, the Bank is positioned as the leading digital bank in Morocco. Combining digitalization and proximity, it is indeed a digital bank 2.0 in all its component using several channels to manage the relationship with its customers: Agencies, websites, mobile applications, ATMs, the Customer Relations Center… CIH BANK is a player committed to the dematerialization of banking services, notably through the promotion of mobile payment in Morocco and the diversification of payment channels.


Contact Press Market Pay / dejamobile – Agence Raoul

Alexandre Costes – –



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