The mobile, at the heart of bank customer relations
“Banks need to engage with customers, adapt to consumers’ changing needs, and provide the best user experience to secure their role in the rapidly changing payments industry”, explains Dejamobile’s Lorcan Burke.
In this white paper, Lorcan Burke, Chief Commercial Officer of dejamobile, explores the traditional role of banks in an ever-changing payment landscape. Lorcan also looks at the development of new banks and new entrants with the challenges this poses for traditional banks, before presenting the measures to be taken to ensure that banks remain visible in this competitive environment.
