Dejamobile joins Market Pay Group to create a leading Fintech in digital payments

28 - 09 - 2021

Press Release


Dejamobile is delighted to announce that the company is joining the Market Pay group, a recognised European player in the omnichannel payment sector. With this acquisition, Market Pay intends to strengthen its technological teams and expand internationally thanks to dejamobile’s recognised expertise. As the European leader in software solutions for secure digital transactions, dejamobile will bring its know-how to Market Pay while continuing to grow its business and develop its own products.
Dejamobile’s range of white label ReadyToTapTM Payment solutions enable banks, payment issuers and merchant service providers to offer their customers a secure and simplified mobile payment experience.
The company’s expertise in both payment issuance and acceptance technologies (contactless, NFC, HCE, tokenisation, software security, etc.) and its experience in deploying large-scale projects represent valuable assets that will serve Market Pay’s ambitious projects.
Founded in 2012, dejamobile has a team of around forty co-workers who are forming the company’s technical, marketing, sales and support departments. With its headquarters and R&D teams based in Normandy, France, dejamobile enjoys a strong international reputation, thanks to its customers and partners in 17 countries over 4 continents. The company is proud to count more than 10 million applications deployed worldwide using dejamobile’s technology.
With this acquisition, the entire dejamobile team, including the management team, is joining Market Pay. The three co-founders of dejamobile, Houssem Assadi, Chief Executive Officer, Bertrand Pladeau, Chief Operating Officer and Ahmad Saif, Chief Technical Officer, will remain at the head of the company, which therefore becomes a subsidiary of Market Pay.
This acquisition will enable Dejamobile to strengthen and accelerate the development of its ReadyToTap™ solution portfolio for the benefit of its current and future customers and partners. Market Pay and Dejamobile have already been collaborating for several months on the PayWish© project, an innovative solution for contactless payment acceptance on Android NFC devices and will jointly present this new product at the Paris Retail Week. This collaboration already illustrates the strong synergy between the two companies and foreshadows the future potential of this acquisition.
To find out more about the products and the common strategy of dejamobile and Market Pay, visit stand F032 at Paris Retail Week from 28th to 30th September.

Learn more in the press release below

Paris, September 28th 2021,

Market Pay strengthens its contactless payment expertise with the acquisition of Dejamobile
Market Pay, the European and omni-channel payment platform, today announces the acquisition of Dejamobile, a French fintech leader in mobile and connected equipment payment solutions.

Dejamobile becomes a subsidiary of Market Pay
Dejamobile develops digital transaction software solutions targeting the payment, transport and retail industries. Its white-labelled solutions are marketed globally to merchants, banks, fintechs and merchant service providers. Certified according to market standards, Dejamobile solutions enable them to offer innovative and certified digital payment solutions based on the latest technologies (NFC, HCE, Token, QR Code).
Market Pay and Dejamobile have already successfully partnered pre acquisition by developing PayWish, an innovative service for mobile purchasing experiences through a contactless payment application on Android smartphones and tablets.
This investment allows Market Pay to onboard integrate a leading, mobile transaction technology offering with substantial adoption potential, to further strengthen Market Pay’s international footprint in the payments industry.
Dejamobile’s market leading expertise in both digital and contactless payments complements the full range of in-store and e-commerce payment services already offered by Market Pay. The Dejamobile team, made up of developers and engineers, will support and strengthen Market Pay’s R&D teams.
This deal is the second acquisition for Market Pay this month, following the acquisition of the Acoustic Payment platform. These developments represent part of an ambitious growth plan for Market Pay following AnaCap’s acquisition of a majority stake in April 2021.

Houssem Assadi, CEO and co-founder of Dejamobile, commented:
“Dejamobile’s founders and employees are excited to join Market Pay to build a leading fintech on an international scale. The range of innovative solutions developed by Dejamobile since 2012, as well as its ecosystem of customers and partners, provides Market Pay with new assets in its ambitious development project. The synergy created by the integration of Dejamobile within Market Pay will accelerate Market Pay’s rate of development and will benefit all our customers and partners.”

Frédéric Mazurier, CEO of Market Pay, commented:
“Dejamobile is a strategic acquisition for Market Pay. It strengthens our technological expertise as well as our strategic positioning in our various markets while also accelerating the ability to expand Market Pay’s international footprint. The Dejamobile team, which has already developed innovative solutions partnering with us, will become core to Market Pay’s R&D processes on all mobile payment related activities. Following the Acoustic Payment investment, this additional acquisition further demonstrates our desire to rapidly grow the business and internationalise.”


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