Urban and inter-urban transport modes are diversifying and digitalisation makes it possible to offer more accessible and flexible services. Mobility Organising Authorities as well as private players, often start-ups, participate in this dynamic “new mobility” market.
The Mobility Organising Authorities are looking for effective solutions to meet the growing challenges of urban mobility in order to direct uses towards collective means of transport (public transport, car-sharing, etc.). The objective is to reduce pollution and traffic congestion problems. These authorities are developing the interoperability of transport tickets on increasingly extended networks. In this context, the digitisation of mobile tickets constitutes a flexible and practical means of deploying a new range of tickets to a given target (including, for example, variable fares depending on pollution or traffic peaks). In addition, transport operators must modernise their infrastructures and services by adopting digitisation on mobile devices (smartphones and connected objects).
The purchase of mobile transport tickets is increasing
In 2019, the global market for buying tickets on mobile phones and tablets will represent $32 million. (source Juniper Research 2017 report)
The global mobile ticketing market is booming
19% annual overall growth rate between 2016 and 2022 for the global mobile ticketing market. (source: Market Search 2018 report)
Mobile ticketing will rely heavily on NFC technology
NFC ticketing users are expected to reach 375 million by 2022, up from 122 million in 2017. (source: Juniper Research 2017)